Many other options & choices available. Research as you like and choose the one that you will use!
So even though you’ve got a couple of weeks under your belt, you’re still probably getting yourself situated. Now is the time to stay the course and continue setting up your systems, because in the long run, it will pay-off to be a more organized and efficient agent. You know what they say…work smarter, not harder! Although I promise you in real estate, at least at first, you will be doing both.
One of the benefits of being a member of the Board of Realtors is their partnership with the New Home Builders in the Metroplex. You get a free website, branded with your photo and information, that you can give to your clients who are looking for a new built home.
You can also use it to post pretty pictures of New Construction homes on your Facebook business page. The builders give you their permission to market for them! To learn how to set it up, watch this training video.
Not only does this get you up and out of this house, but this is an excellent way to see in person what new homes are available. The New Construction Community doesn’t have to be near you; just near an area you’d like to serve. You can find out about all the different communities using the free website you just created. Use the New Home Source website if you don’t know where to go.
When you go, be sure to take your business cards and introduce yourself to the Builder Rep. Ask about their inventory homes (an inventory home is one available for purchase right away). Go and check them out.
Be on the lookout for any potential homebuyers looking around. You can introduce yourself, hand them a business card. If one of the builder homes doesn’t work for them, let them know you can help them with other New Build homes or other homes for sale. Give them the info about your New Home Builder Website. Be friendly! You’re in sales!
Since you probably don’t have any listings yet, why not use the resources you do have available? The New Home Builders have given you permission to use your NewHomeSource website to promote their homes.
Follow the instructions in the training video to learn how to post a New Home Listing to your Facebook Business page.
Now that you know how to post to your Facebook Business Page, post one of Ready Real Estate’s pre-made videos to help you get the word out. You can find them on the videos section of the Ready Real Estate Facebook page: https://www.facebook.com/ReadyRealEstate/ or you can find them on the Dashboard Learn tab > Learning Resources > Marketing Resources and Templates Folder >Social Media Videos.
For more ideas about what to post on your Facebook Business Page, review the video “Social Media Marketing for Real Estate” and others located on your Ready Dashboard >Learn Tab>Learning Resources>Social Media Resources.
One of the benefits of being with Ready Real Estate is that we have a “Shared Open House” Program. That means, even if you don’t have a listing, you can host an Open House in another Ready Agent’s listing. The key is to be prepared. It’s not fair to waste the listing agent’s or the seller’s time if you don’t have your signs or don’t know what you’re doing. Review the Open House Kit to get some ideas on where to start.
Learn the best practices for hosting by watching the training video “Open Houses: Turning Prospects into Clients“
Then, keep an eye out on the Ready Real Estate Facebook Group Page (or sometimes the Dashboard Posts) to see when other Ready Agents post Open House opportunities. Don’t wait for one to be in your backyard. When you are new, you have to go to where the opportunities are! Respond quickly as they go fast.
An elevator speech is a short introduction about you that is quick and memorable. You should have it memorized and it should come naturally to you. It’s called an elevator speech because you should be able to recite it to somebody by the time you get from one floor to another, but chances are you won’t be using it in an elevator. Instead, you’ll be using it in line at the grocery store, at a restaurant where you overhear a couple talking about buying a home, or whenever you are introduced to someone new.
When someone asks you, “What do you do?” Don’t just say, “I’m a real estate agent” and leave it at that. If you do, the only reference they have is to all the other agents they’ve had dealings with in the past, and unfortunately, many times, they’ve not been good. Remember, they’re not just asking what you do; they want to know, “What can you do for me?”
When creating your speech, the key is to let your personality shine through. Don’t just make it generic, as if any agent could say the same thing. Be sure to focus on what makes YOU special and truly unique.
Sample elevator speeches:
I’m a photographer, a copy writer, a numbers-cruncher, a researcher, a party-planner, a tech-guru, a home stager and the toughest negotiator you’ll find, all rolled into one. Did you guess already? I’m a Realtor!
I’m a Realtor, but really, I’m a miracle worker! It’s not as easy as HGTV makes it look! But I do my best to help my clients through all the ups and downs and curves and surprises of buying or selling a home. And we have a lot of fun along the way!
You have hopefully made a list of your Sphere of Influence (your homework from YOUR SECOND WEEK). It’s probably got quite a few names and you’ll just be adding new names and leads to it every week. How will you be able to remember everything? How can you make notes about each client? How can you sort potential buyers from potential sellers?
The way to do that is by using Customer Relationship Management or CRM software.
A good CRM system lets you email or text groups of people at once, while still being able to provide personalization (ie. The emails will have each person’s name; they won’t be generic). You can create mailing labels for snail mail which is great for birthday cards or holiday cards. You should also be able to create automated emails/text messages that go out on a regular basis; this is called a “Drip Campaign.”
You can use separate campaigns for different groups in your CRM. For example, you can have a First Time Home Buyer Campaign, a Tips for Home Owners Campaign and a Stay In Touch to Get Referrals from My Acquaintances Campaign.
***We have provided 5 sample drip campaigns on your Dashboard under the Learn tab>Learning Resources>CRM Resources Folder.***
If you are new to using a CRM, we recommend reviewing the training “CRM – Do’s, Don’ts & Best Practices” training video.
You’ll want to put your list from Week Two “Create a list of your sphere of influence’’ in an Excel or Google spreadsheet. Your column headers will need to be as follows: First Name, Last Name, Phone, Email, and Group (if you want to be able to import them into your CRM). You can also add address, city, and zip code if you have the information. Hint: this is a great way to reach out to your sphere for updated contact information and let them know you’re in real estate!
CLICK HERE to view the file format for your master contact list.
There are many CRMs to choose from and you are welcome to choose whichever you like or you are welcome to choose none. Just know that the CRM is THE MOST IMPORTANT tool that a real estate agent has to grow their business. If you are not using one, you are putting yourself at a real disadvantage and will create a lot of extra work for yourself down the road.
Total Expert is included with a Ready Agent’s monthly subscription. The reason we like Total Expert is that it is designed for Realtors and includes several pre-made drip campaigns so you don’t have to start from scratch. It’s user-friendly and they have many training videos and webinars to get you started.
To sign up with Total Expert, sent an email to Josh Quinn and copy and paste this vebiage in your email, “Hi Josh, my name is (insert your name) and I am a new agent with Ready Real Estate. Will you please send me the invitation to get set up on the TotalExpert CRM? Thank you!”
Agents must be sent a custom invitation link by Q & A Mortgage Team (one of our Partner Lenders) to gain access. T
LionDesk is also is designed for Realtors and includes several pre-made drip campaigns so you don’t have to start from scratch. It’s more for advanced users and there is a separate monthly fee to use it. Use this link to get 10% discount on LionDesk: CLICK HERE TO LEARN ABOUT AND SIGN UP FOR LIONDESK
Click on the item below to learn more or to sign up for FREE and start using these valuable tools to build your business.
LIST REPORTS – CLICK HERE to learn how to use List Reports to elevate your marking to create custom branded social media content, market updates, single property websites, marketing kits, and more! You can also review their full product and user guide tutorials by clicking here.
HOME BOT – Click HERE to connect with HomeBot with our lending partner, Q and A Mortgage. Provide valuable home finance insights to homeowners and homebuyers while you generate new listings, referrals and brand new business. HomeBot is free for your first 25 contacts and then is $25/month for up to 500 contacts. CLICK HERE to learn how to use Homebot to cultivate and nurture your database, as well as how to generate leads.
Many other options & choices available. Research as you like and choose the one that you will use!
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