You’ve made it a month in real estate! You’ve accomplished a lot but now is the time to keep climbing! If you’ve been doing your training, updating your CRM and have held at least one open house…then give yourself a BIG pat on the back.
Conversely, if you have no idea what I’m talking about…then it’s time to give yourself a kick in the rear! And that’s okay. We all get side-tracked now and then…life happens. But, if you plan to make real estate your career and not just a side-hustle, then it’s time to keep going strong!
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If you are the creative, tech-savvy type, doing it yourself is easier than ever! You can choose from a variety of websites and services that give you some professional-looking, pre-made templates that you are then able to customize with your own content, pictures and more. The companies below are all free, on-line design services. You’ll have to write your own content and pay for add-ons, such as stock photos, printing & shipping.
While Ready Real Estate provides many basic, generic marketing materials that all our agents are welcome to use, there will come a time that you will want to have marketing material with your name and contact info on it. You’ll also want it to reflect your personality and your own unique style. (By Marketing Material, we mean everything from social media posts & graphics, to door hangers, postcards, flyers, personal brochures and more.)
Remember, as an independent contractor, you are a business owner! And all business owners must put money back into their business or else the business dies. You must “spend it to get it.”
The definition of “turn-key” means a complete product or service that is ready for immediate use. Turn-Key marketing solutions mean very little effort on your part because most of the work is already done for you. You’ll pay for this benefit but for many agents, it’s worth it.
Most agents got into real estate because they want to help people buy and sell homes; not because they wanted to become skilled at graphic design, email marketing or social media. So why not let others handle the heavy lifting for you? Below are companies that provide turn-key marketing services and that specialize in working with real estate agents. Prices are subject to change without notice.
Design, print and mail in minutes. Thousands of pre-made templates to choose from. Just add your photo and info and you’re good to go!
An advertising agency for serious real estate professionals. They design custom, personal brochures that are specificially written for each agent.
Compelling content done for you. Professional marketing, branded for you, sent automatically with amazing follow up that generates leads.
Pre-written, monthly e-newseltter that gets sent automatically to your clients. Stories are real estate related, such as spring cleaning or winterizing a home
Specializing in flyers and social media for real estate, this site has great YouTube tutorials to get you started.
Handcrafted, engaging content that is not salesy. You have opportunity to approve each email before it’s sent and you can customize, as well.
“Farming a Neighborhood” means targeting your marketing efforts on a specific neighborhood or “farm.” Farming brings to mind planting seeds, nurturing, cultivating and then doing it over and over again. And that’s exactly what you’ll do in the neighborhood you select.
For more a more in-depth tutorial, CLICK HERE to visit RPR’s Guide to Geographic Farming.
Your farm doesn’t have to be your neighborhood, but it makes you a lot more likely to actually do it if it is. If it’s your own neighborhood, it is much easier for you to get involved – you live there! Start small and expand your farm as you grow as an agent. 500 homes is more manageable than 2,500.
At least four times per year, deliver “touchables” to the homes (if you budget doesn’t allow for every home to get a touchable, rotate each time). Your creativity is the limit!
Send out mail pieces on a periodic basis. Besides the usual Just Listed/Sold cards (boring!), here are some other ideas:
Also…
Hosting Open Houses should become part of your regular marketing activities until you get to the point that you are too busy with the leads that you’ve collected from your open houses. Hosting 2 to 4 per month is ideal.
The other important thing to remember about Open Houses is that you have to have perseverance. Sometime the open house is a dud. You did advertising & promotions, put out your signs & balloons, had the cookies and punch ready to go, but no one showed up. It happens. It’s happened to all of us. But you can’t just quit.
The next Open House might be amazing. Open Houses are still one of the best sources of new clients for agents so be sure to include them on a regular basis until YOU become the agent with so many listings that you are seeking help from OTHER new agents to host Open Houses for you.
Or if you prefer, go visit the same one you visited before and get some updates. Always be sure to wear you name tag and take your business cards. Check out the inventory, wander around…meet people.
Just getting out and about is a great way to meet some potential prospects.
Writing practice contracts will help you gain competency, which in turn increases your confidence. And when you’re confident, your clients can tell and they’ll have confidence in you, too. Keep wiring practice contracts until you feel comfortable with what is in each section and what goes in each blank. READ the contract, so you’ll know how to better answer your client’s questions about it.
Consider taking a contract class at your local board. They are offered on a regular basis.
Many agents get into the business of real estate because they like the feeling of helping people. Another way to accomplish that is through a service or volunteer association, such as Rotary, Kiwanis or Lion’s Club. These groups have monthly meetings and annual fundraisers for special projects that help the local community.
Being a part of a such an association is a great way get out and about and expand your network and sphere of influence. The goal here is not to “sell” yourself, but to come to be known as a trusted individual who gives back and cares about the community. Referrals will come.
There is a whole section on the Ready Dashboard with nothing but scripts for a variety of situations. You want to get to the point with your scripts that you don’t “sound scripted.” You want to sound natural so take the scripts as a starting point and change them up to reflect your personality and style. Ready Dashboard Learn tab Learning Resources Scripts
Now that you’ve practiced your scripts and you’ve put in the effort and built your CRM, put it all to good use! If you haven’t set up your sphere on a “drip” campaign, now is the time. Or, just write a fresh and timely email and send them a quick, “Hello” with some current market statistics. If you have chosen your CRM and Marketing Materials wisely, this will be an easy task.
The Learn Tab on the Dashboard is your go-to source to learn how to use ZipForms & the MLS. Additionally, there’s tons of information about working with buyers, working with sellers, how to do a lease and much more.
Plus, there is a whole section on the Ready Dashboard geared toward new agents. It is chock full of information that new agents can use to help grow their business. In it, you can find our Agent Mentorship Council, tips from top producers, a sample business plan, tax tips for Realtors and more. Ready Dashboard Learn tab > Learning Resources
Sales is different than marketing. Everybody loves to market but nobody likes to sell. Why? Because selling is hard! It brings to mind “used car salesman” and nobody wants to be that. And we don’t want you to be that either, but you have to change your mindset about selling.
Your real estate license says, “Real Estate Sales Agent.” It doesn’t say “Real Estate Adviser” or “Real Estate Associate.” If you can get your clients to pay you money just for your advice, you can call yourself an adviser. But if you get paid when you help a client buy, sell or lease a home, that’s sales. So sharpen those sales skills and learn some psychology of what happens during the sales process.
A successful agent herself, the author builds her career by nuturing her friendships and having fun. A kinder, gentler approach to sales.
This book has actual scripts that agents can use for a variety of situations and a variety of clients. Think of it as a playbook for all the scenarios you will eventually face as a Realtor.
Twelve and a half principles of sales greatness. Learn why people buy and how to provide real value and service. A quick and easy read.
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